It’s a pattern thing. It’s important to set and stick to consistent interaction design patterns so that users *don’t have* to think twice. When a UI has inconsistent design (even at this micro level), it can make users think twice about something (even if that thinking only lasts a couple of seconds, and happens without the user even realizing it). So, no, users won’t typically be explicitly thinking about why some “linked things” are buttons vs. text, but it’s important that the designer be thinking about that.

UX & product research, strategy, & design

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