It’s so crazy to me why anyone would want to put out something won’t meet a user or business goal just to get it out by a deadline that was set *before* they had enough info to build that feature. Building something you KNOW isn’t right just to “check a box” is irresponsible. I’m glad to see teams/companies waking up a bit & realizing that no, the first time will never be perfect, but you can always iterate…which could be a less painful (and expensive) option!

UX & product research, strategy, & design

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